The big tree's arrival in Rockefeller Center makes me cringe.  For the 36th consecutive year, I will be battling the throngs that come to see that symbol of the Holiday season in New York City and make me slow down to a crawl to get around them.  But I'm hoping those throngs of people will help the 21st Annual Today Toy Drive spread joy to millions of children in the United States.  

Back when a studio on the street was something new in morning television, Today's then-executive producer...

Going back in time to when the idea became a reality.  This year we raised nearly $38 million in toys, and our 22 year total is an astounding $434 million. Read how the Today toy drive became a treasured tradition in Rockefeller Plaza that helps millions of underprivileged children all over the United States.  

Sick of hearing about the election?  Need to purify your soul? Be a part of the Today show's 23rd Annual Holiday Toy Drive and do something that will make you proud to be an American.  Click here to find out how you can help millions of impoverished families this Holiday Season by simply giving a toy!  Come on down to Rockefeller Center, visit the Today family, do some shopping and gaze at the tree.  But don't forget to bring a toy or gift  for a child in need.  If you can't make it in...